Protein density, without the compromise.
Most high-protein spreads get there by adding filler and sugar to make it palatable. We got there by fortifying a genuinely good roast and leaving everything else out.
- 36g
- Protein per 100g
Four steps, and nothing hidden between them
There is no proprietary blend and no flavour house involved. This is the entire process.
- 01
Sourcing
Bold-grade groundnuts from Gujarat and Rajasthan, graded for size and moisture before they reach the roaster.
- 02
Small-batch roast
Roasted at a controlled moderate temperature. Push it hotter and you get colour fast, but you scorch the protein and flatten the aroma.
- 03
Stone grinding
Ground in stages so friction heat stays low. Particle size is calibrated separately for creamy and crunchy.
- 04
Fortify & fill
Whey protein isolate blended in for the High Protein range, then filled and sealed the same day. No stabilisers, so no emulsifier step.
Against a typical supermarket jar
Per 100g, comparing our High Protein range with a typical mass-market peanut butter sold in India.
| Metric | A typical supermarket jar | Fit Muscles HP |
|---|---|---|
| Protein per 100g | 18 – 20g | 36g |
| Palm oil | Common | None |
| Added sugar | 8 – 12g | 12g — 0g in Natural |
| Hydrogenated fat | Trace amounts | None |
| Stabilisers & emulsifiers | Standard | None |
| Flavouring | Artificial | Cocoa and fruit |
The supermarket column is indicative. It is read from the published labels of brands that are widely sold in India, not from a measured market average, and individual products will sit above and below it. Our figures are per batch and verified at an NABL-accredited laboratory.
Built for people counting something
Macros, mostly. Sometimes just ingredients.
Training seriously
Hitting a protein target every day without the sugar load that comes with most convenient sources.
Eating on the move
Something on toast or in oats at 6am that holds until lunch, and does not read like a confectionery label.
Reading the label
An ingredient list short enough to read in one go, all of it recognisable, and a jar that separates because there is nothing in it holding the oil down.